TOWARDS EXCELLENCE TOGETHER
A professional team
Towns of Italy Group is the result of the combined experience of Saverio Castilletti, Luca Perfetto and Urbano Brini, three leaders in the tourism and marketing sector that decided to put together their managerial skills in the shared project of becoming the landmark of experiential tourism in Italy. Supported by a strong team of qualified and passionate professionals, they guide the company's strategic vision, based on the continuous pursuit of excellence and attention to detail, to create in foreign tourists unforgettable moments while experiencing the best of Italy.
Saverio Castilletti
PresidentExperienced executive professional in Online/tech digital companies and Consumer Marketing. He has spent decades in managing roles in the marketing department of the major Italian telecommunications companies, before founding ItalyXP.com in 2013.
Prior to that, he served as Head of Digital Marketing at Poste Italiane and as Marketing and Business Development Director at Tiscali. In his previous role as Marketing Director in Telecom Italia/Tin.it, he contributed significantly to the development and promotion of the Internet in Italy, designing and bringing the internet offer to the market retail of Telecom Italia during the stages of the introduction of dial-up first and broadband thereafter.
The idea of creating ItalyXP.com, an online travel agency selling experiences and tours in Italy, came up as the outcome of the decision to match his expertise in online marketing with travel industry, the field he specialized in with a Post-Graduate Diploma and, first of all, he is very passionate about.
As the President of Towns of Italy Group, he keeps bringing his extensive knowledge of marketing, ecommerce and online travel.
Luca Perfetto
CEOHospitality management entrepreneur with over 20 years of experience in travel industry. He successfully started with his college friend Urbano Brini its own travel company in 2006, “Florencetown”, a pioneer in experiential travel in Florence and now operating in the main Italian destinations.
After getting a strong academic knowledge in Business for the Hospitality industry and Strategic management in Italy and in the USA and gaining work experience in luxury hotels, he rapidly swung into action by founding its own entrepreneurial project. Luca has now a key role in several hospitality ventures as a major stakeholder: two tour operators, a food & wine resort, a fine dining restaurant, three cooking schools and a transportation company.
He used to be part of the Center for Touristic Studies and currently serves as a member of the board of Destination Florence Convention & Visitors Burea, and is a passionate lecturer at Florence University and at different Hotel Schools.
As the CEO of Towns of Italy Group, he brings his experience in strategy-oriented management to lead the company towards new horizons, challenges and opportunities.
Urbano Brini
Executive Board Member – Director of Luxury DivisionClass of 1981, is a Hospitalilty Manager Enterpreneur with a long-standing experience in the world of travel and tourism, he co-founded “Florencetown” in 2006, together with his college friend Luca Perfetto. He led the company’s business development and public relations, being responsible of the expansion of the customer base and strategic partnerships.
Urbano played a central role in growing the luxury business division, “Arno – Travel &Event design”, which became a landmark in delivering differentiated high-quality experiences for a wide network of business partners.
Prior to that, he combined his education in Business Tourism Management with an extensive international experience, developing advanced skills in the online and offline sales channels of USA and Asia.
In his role as Director of the Luxury Division, he brings his goal-oriented outlook and strong relations network to drive success and growth for the positioning of the luxury brand division.
Saverio Castilletti
PresidentExperienced executive professional in Online/tech digital companies and Consumer Marketing. He has spent decades in managing roles in the marketing department of the major Italian telecommunications companies, before founding ItalyXP.com in 2013.
Prior to that, he served as Head of Digital Marketing at Poste Italiane and as Marketing and Business Development Director at Tiscali. In his previous role as Marketing Director in Telecom Italia/Tin.it, he contributed significantly to the development and promotion of the Internet in Italy, designing and bringing the internet offer to the market retail of Telecom Italia during the stages of the introduction of dial-up first and broadband thereafter.
The idea of creating ItalyXP.com, an online travel agency selling experiences and tours in Italy, came up as the outcome of the decision to match his expertise in online marketing with travel industry, the field he specialized in with a Post-Graduate Diploma and, first of all, he is very passionate about.
As the President of Towns of Italy Group, he keeps bringing his extensive knowledge of marketing, ecommerce and online travel.
Luca Perfetto
CEOHospitality management entrepreneur with over 20 years of experience in travel industry. He successfully started with his college friend Urbano Brini its own travel company in 2006, “Florencetown”, a pioneer in experiential travel in Florence and now operating in the main Italian destinations.
After getting a strong academic knowledge in Business for the Hospitality industry and Strategic management in Italy and in the USA and gaining work experience in luxury hotels, he rapidly swung into action by founding its own entrepreneurial project. Luca has now a key role in several hospitality ventures as a major stakeholder: two tour operators, a food & wine resort, a fine dining restaurant, three cooking schools and a transportation company.
He used to be part of the Center for Touristic Studies and currently serves as a member of the board of Destination Florence Convention & Visitors Burea, and is a passionate lecturer at Florence University and at different Hotel Schools.
As the CEO of Towns of Italy Group, he brings his experience in strategy-oriented management to lead the company towards new horizons, challenges and opportunities.
Urbano Brini
Executive Board Member – Director of Luxury DivisionClass of 1981, is a Hospitalilty Manager Enterpreneur with a long-standing experience in the world of travel and tourism, he co-founded “Florencetown” in 2006, together with his college friend Luca Perfetto. He led the company’s business development and public relations, being responsible of the expansion of the customer base and strategic partnerships.
Urbano played a central role in growing the luxury business division, “Arno – Travel &Event design”, which became a landmark in delivering differentiated high-quality experiences for a wide network of business partners.
Prior to that, he combined his education in Business Tourism Management with an extensive international experience, developing advanced skills in the online and offline sales channels of USA and Asia.
In his role as Director of the Luxury Division, he brings his goal-oriented outlook and strong relations network to drive success and growth for the positioning of the luxury brand division.
The best job
A dynamic environment promoting Italian beauty, nature, culture in the most amazing spots of our country.
Career opportunities
Grow with us thanks to our group structure: different brands, multi-departmental companies, various responsibility levels.
Meet amazing people
A passionate team of young professionals to work with, the happiest clients to work for.