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team toit group


Our team


A professional team

Towns of Italy Group is the result of the combined experience of Saverio Castilletti, Luca Perfetto and Urbano Brini, three leaders in the tourism and marketing sector that decided to put together their managerial skills in the shared project of becoming the landmark of experiential tourism in Italy. Supported by a strong team of qualified and passionate professionals, they guide the company's strategic vision, based on the continuous pursuit of excellence and attention to detail, to create in foreign tourists unforgettable moments while experiencing the best of Italy.

Saverio Castilletti

Saverio Castilletti


Experienced executive professional in Online/tech digital companies and Consumer Marketing. He has spent decades in managing roles in the marketing department of the major Italian telecommunications companies, before founding in 2013.

Prior to that, he served as Head of Digital Marketing at Poste Italiane and as Marketing and Business Development Director at Tiscali. In his previous role as Marketing Director in Telecom Italia/, he contributed significantly to the development and promotion of the Internet in Italy, designing and bringing the internet offer to the market retail of Telecom Italia during the stages of the introduction of dial-up first and broadband thereafter.

The idea of creating, an online travel agency selling experiences and tours in Italy, came up as the outcome of the decision to match his expertise in online marketing with travel industry, the field he specialized in with a Post-Graduate Diploma and, first of all, he is very passionate about.

As the President of Towns of Italy Group, he keeps bringing his extensive knowledge of marketing, ecommerce and online travel.

Luca Perfetto

Luca Perfetto


Hospitality management entrepreneur with over 20 years of experience in travel industry. He successfully started with his college friend Urbano Brini its own travel company in 2006, “Florencetown”, a pioneer in experiential travel in Florence and now operating in the main Italian destinations.

After getting a strong academic knowledge in Business for the Hospitality industry and Strategic management in Italy and in the USA and gaining work experience in luxury hotels, he rapidly swung into action by founding its own entrepreneurial project. Luca has now a key role in several hospitality ventures as a major stakeholder: two tour operators, a food & wine resort, a fine dining restaurant, three cooking schools and a transportation company. 

He used to be part of the Center for Touristic Studies and currently serves as a member of the board of Destination Florence Convention & Visitors Burea, and is a passionate lecturer at Florence University and at different Hotel Schools.

As the CEO of Towns of Italy Group, he brings his experience in strategy-oriented management to lead the company towards new horizons, challenges and opportunities.

Umberto Brini

Urbano Brini

Executive Board Member – Director of Luxury Division

Class of 1981, is a Hospitalilty Manager Enterpreneur with a long-standing experience in the world of travel and tourism, he co-founded “Florencetown” in 2006, together with his college friend Luca Perfetto. He led the company’s business development and public relations, being responsible of the expansion of the customer base and strategic partnerships.

Urbano played a central role in growing the luxury business division, “Arno – Travel &Event design”, which became a landmark in delivering differentiated high-quality experiences for a wide network of business partners.

Prior to that, he combined his education in Business Tourism Management with an extensive international experience, developing advanced skills in the online and offline sales channels of USA and Asia.

In his role as Director of the Luxury Division, he brings his goal-oriented outlook and strong relations network to drive success and growth for the positioning of the luxury brand division.

Tommaso Cinti

Tommaso Cinti

Chief Financial Officer
Lara Pazzi

Lara Pazzi

HR Manager
Tiziana Antonelli

Tiziana Antonelli

Executive Assistant
Marusca Innocenti

Marusca Innocenti

Sales Director
Edoardo Giacomett

Edoardo Giacometti

General Manager Towns of Italy
Debora Orselli

Debora Orselli

General Manager Arno Travel
Cosimo Sarro

Cosimo Sarro

General Manager Groups & FIT
Salvatore Severo

Salvatore Severo

Chief Technology Officer
  • 2006

    Foundation of Florencetown

    Luca Perfetto and Urbano Brini start their own travel company, Florencetown, focused on designing high-end experiences in Florence and Tuscany for foreign travelers.

  • 2013

    Foundation of Italy eXPerience

    Saverio Castilletti founds ItalyXP, an innovative marketplace that brings together tourism experiences provided by local tour operators all over Italy.

  • 2014

    We meet each other

    In the hustle and bustle of one of the many travel trade fairs around Europe, ItalyXP and Florencetown ran into each other. That is the beginning of years of successful partnership.

  • 2016

    Network of tourism companies

    Florencetown becomes a member of Preferred Network, create by ItalyXP together with other enterprises of experiential travel in Italy.

  • 2017

    Arno Travel becomes part of Florencetown

    Florencetown acquires Arno - Travel & Events desing ,Florentine on site travel planner since 1969 -as the luxury division of the company.

  • 2019

    Things are going great

    Italyxp, Florencetown and Arno businesses are constantly growing in their own field. That is a golden year for experiential tourism.

  • 2020

    The unprecedented disruption

    Covid-19 pandemics freezes the entire world and hits hard the travel and tourism industry, like never before.

  • 2021

    Turning problems into opportunities

    Saverio involves Luca and Urbano in the idea of joining forces to build together their own way to revival to the next normal of tourism.

  • 2022

    Together we can make a bigger difference – Towns of Italy Group foundation

    The first experiential travel group in Italy is born and receives a significant round of investment from Cassa Depositi e Prestiti (CDP venture sgr) and a private equity firm.

  • 2022

    Florencetown diventa Towns of Italy

    Inizia il rebranding di Florencetown che segna anche un importante passaggio di crescita.

  • 2023

    Apertura della sede di Palermo

    Towns of Italy arriva in Sicilia con

  • 2024

    Towns of Italy Group acquisisce Mediterranea Trekking

    Towns of Italy Group acquisisce Mediterranea Trekking

  • 2024

    Towns of Italy Group arriva a Pompei

    A Febbraio, viene annunciata l'acquisizione del ramo d'azienda Gruppi & FIT dall'azienda Torres Travel, con sede a Pompei. Un altro passo verso il Sud Italia.

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We’re always looking for new talent to join us on our journey!

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The best job

A dynamic environment promoting Italian beauty, nature, culture in the most amazing spots of our country.


Career opportunities

Grow with us thanks to our group structure: different brands, multi-departmental companies, various responsibility levels.


Meet amazing people

A passionate team of young professionals to work with, the happiest clients to work for.