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Florencetown team

Towns of Italy

Leader of Experiential Tourism

A pioneer of experiential travel

The sights, the sounds, the smells, the food, the people, their way of living, the culture: all of that is part of an authentic travel experience for Florencetown, which since 2006 has been synonymous with high-quality tours in Florence and Tuscany. From 2022 Florencetowns starts its path as a national operator with the name of Towns of Italy.

Florencetown was the first tour operator to produce a wide range of activities such as regular signature cooking classes in the company-owned cooking school, Vespa and Bike Tours in Florence and visits to the Vasari Corridor at the Uffizi Gallery.

Territory-based strategy, well-trained team of professionals, top-quality connections and hard work are the key ingredients that make the difference for a high demanding clientele.

destination etoa virtuoso

Kilometers travelled by Vespa on our trous since 2006


Pizzas prepared on our cooking classes since 2006


Unforgettable memories of our happy clients since 2006


Firsthand producer of small group activities

Florencetown creates all of the tours in-house, firsthand, testing every single component of the activity. This allows them to have full control on the quality, safety and overall logistics of each single experience.

Attention to detail is key to constantly pursue excellence. Hand-picked locations, state-of-the art vehicles, carefully trained guides and personnel represent Florencetown’s strengths in designing outstanding and far from ordinary experiences.

That is why Florencetown chose from the very beginning to provide only small group size tours or private customized experiences as it allows people to truly enjoy the unique moments of their trip  without feeling like just a face in the crowd.

Reliable and qualified professionals

Florencetown’s idea of tourism is based on evaluating the impact that it has on territory, culture and people, which needs to be handled by professionals. Only a team of experienced qualified pros can perform the magic it takes to create a memorable experience.

Florencetown team offers a genuine insider’s view of Italy and unfailingly delivers seamless logistics, five-star service, meticulous undivided attention to each and every guest and trustworthiness.  

Committed to excellence, the motto is to never stop exploring, to offer a continually renewed and diverse range of top-notch experiences, starting from Florence and Tuscany, then to Milan, Venice, Rome… and who knows what’s next as part of ToItaly Group!