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Luxury Travel & Event Design

Bespoke Italian journeys since 1969

No request, no desire, no daydream is ever too demanding or intricate for Arno to handle, because sketching high-end experiences is what they have been doing since 1969, when the company was founded in Florence as onsite Italian travel planner.

Lately, as the luxury division of Florencetown has been the leading company for US, Brazilian and Mexican luxury tourism, thanks to a widespread network of partnerships in these countries and wide and far- reaching highly qualified  suppliers throughout the whole of Italy. 


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Selected exclusive locations throughout Italy


Charismatic and competent team of professionals


Tailor-made events for companies, private and individual traveller events


Travel planners inspired by destination and clients’ desires

Arno Travel specializes in identifying unique spots in each Italian destination, selecting properties, ideating outstanding experiences and partnering with charismatic experts, to create enlightening Italian journeys for individual travelers, families and small groups, but also for corporate events and private celebrations. 

Everything starts with listening to the client’s desires and enriching them with creativity and scrupulously attentive planning to even exceed their expectations, thanks to long-practiced expertise and unrivaled insight and knowledge of the destinations. 

 Design of flawlessly planned itineraries, fine-tuned to match guests’ specific needs and wishes, making everything splendidly easy, comfortable and enlightening.


The very finest of Italy

Arno keeps pursuing excellence in providing guests with dedicated care by a passionate team of skilled professionals fully involved in creating sensational itineraries.

From tailor made corporate events, to private venues and celebrations, the aim is always to make every single minute perfect,  ensuring guests enjoy an exciting, dazzling and intimate viewpoint of Italian culture, lifestyle and tradition.

Arno, as the luxury division of To ItalyGroup prides itself on enhancing the discovery of both the hidden treasures all around Italy and of the most majestic attractions, to be experienced from a unique point of view.